science communication
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science communication 〰️
Science Communication and Digital Storytelling for a Research Lab
Digital strategies for science communication
Humans share much of their genetic makeup with model organisms like fish and microscopic worms, offering powerful insights into development, aging, and regeneration. A biomedical research lab on the coast of Maine has been studying this for the past 125 years. Working cross-departmentally with a small team, I translated the scientific research at the lab into clear, engaging stories and visuals, coordinated messaging across multiple digital channels, and supported impact reporting, fundraising, and media efforts that amplified key research.
primary role
digital communications specialist
time frame
2021–2023 (independent contractor 2023–2025)
visual storytelling and design, fundraising support, project coordination, multi-channel digital content management
skills
Science Outreach Campaign
Family Science Night is an annual traditional at MDI Biological Laboratory typically attended by a couple hundred people. I designed coordinated event materials to advertise Family Science Night on multiple platforms across the state, including print, radio, and social media. I also designed visitor-facing materials, such as the passport guiding exploration and engagement at the stations.
A selection of the assets I produced for Family Science Night including, clockwise from top, the passport (front cover, inside pages, and back cover), a social media post promoting the event, and a banner advertisement for a state news site.
Impact and Donor Stewardship
Developed stewardship collateral celebrating donor support, including an impact report postcard and a multi-panel end-of-year card, reinforcing long-term relationships.
Video Storytelling
I produced various videos for the institution’s YouTube channel tailored to different audiences. These included a recruitment-oriented video highlighting graduate student research, a donor-focused short showcasing a new laser microscope, and an explanatory video introducing a newly launched lab-affiliated startup, MDI Bioscience. For these videos, I managed end-to-end video production, including interviews, filming, and editing. Note that some content was filmed by others.
Anniversary Assets
The lab celebrated its 125th anniversary and I had the opportunity to work with outside vendors to produce commemorative assets. Left: A collaboration with a local brewing company led to a bespoke IPA with a specialty label and accompanying community events. Middle: Lab-themed glassware and custom coasters for a donor event. Right: A small-batch coffee blend roasted by a local roasting company, with a photo I took and a label I designed. Left and right photos by Kevin Bennett Photography.
Outcomes / Impact
Strengthened the lab’s digital presence across web, social, and video platforms.
Supported fundraising and donor stewardship through clear, compelling visual narratives.
Expanded public engagement with biomedical research through outreach events and educational content.
Amplified key research stories for national and international audiences.